“An idea that is developed and put into action is more important than an idea that exists only as an idea”
— Buddha
Abbott Nutrition launches New Ensure® Plus
Abbott Nutrition is delighted to announce the launch of New Ensure® Plus, reformulated for an even better taste. New Ensure® Plus is supported by SUSTAIN*, the largest+ ever independent, blinded and randomised study, investigating sensory factors, taste and compliance in oral nutritional supplements. This study involved over 1,700 participants in 4 countries.1,2 The improved taste of New Ensure Plus can help to aid compliance1,2 and help improve quality of life.
* Study to improve Understanding of Sensory factors and Taste And their Impact on compliance with Nutritional drinks
+ No larger published study was identified through literature reviews
1. Data on File, Abbott Laboratories Ltd 2009 (SUSTAIN Stage 1)
2. Data on File, Abbott Laboratories Ltd 2009 (SUSTAIN Stage 2)